Hooked: How to Build Habit-Forming Products
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How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Product Details
- Sales Rank: #1698 in Books
- Published on: 2014-11-04
- Released on: 2014-11-04
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .89" w x 5.75" l, .80 pounds
- Binding: Hardcover
- 256 pages
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Hooked: How to Build Habit-Forming Products by Nir Eyal ... Extremely valuable book for anyone building products designed to engage people frequently. Given that I think daily about how to make Goodreads better and ... Hooked: How to Build Habit-Forming Products: Amazon.co.uk ... Buy Hooked: How to Build Habit-Forming Products by Nir Eyal (ISBN: 9780241184837) from Amazon's Book Store. Free UK delivery on eligible orders. The Book - Hooked: How to Build Habit-Forming Products ... Hooked: How to Build Habit-Forming Products is a guide for product managers, designers, marketers, and startups on building habit-forming technology. : Hooked: How to Build Habit-Forming Products ... This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products ... Hooked: How to Build Habit-Forming Products: Nir Eyal ... Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and ... Hooked: How to Build Habit-Forming Products by Nir Eyal ... Currently Viewing... Hooked: How to Build Habit-Forming Products (eBook) Pub. Date: 11/4/2014 Publisher: Penguin Publishing Group Hooked Hooked: How to Build Habit-Forming Products by Nir Eyal. Home; Buy Hooked; About; Special Offer; ... Pinterest to the Bible App, and many other habit-forming products. Book review: Hooked: How to Build Habit-Forming Products For the past few years Nir Eyal has been writing about building products that become a habit on his blog, Nir and Far. His co-author, Ryan Hoover, is a ...
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